I am married and have two children, 10 and 14 years old. My family is my support and source of creative inspiration. In my free time, I design and build furniture, enjoy cooking and, together with my wife and children, cultivate our organic vegetable garden.
I was born on May 9th 1972 in Salzgitter-Lebenstedt (Lower Saxony).
My professional experience
Nov. 2021 - today
Head of E-Commerce
World4You Internet Services GmbH | Linz | AT | Hybrid
Founded and led the new E-Commerce department with 9 team members, reporting directly to the CEO.
Developed a former Art Director into a highly valuable Product Owner and guided a team leader towards becoming an effective People Manager.
Led my team in redeveloping the world4you Online Sales Platform, which increased search engine visibility by 83%, made the website one of the fastest in the hosting sector, and boosted online sales by 15%.
Developed and implemented a cross- and up-selling strategy that increased Customer Lifetime Value by 15%.
Introduced agile methodologies like Scrum and OKRs, significantly enhancing team performance and boosting employee satisfaction.
Jan. 2019 - Oct. 2021
VP | Head of Website & eCommerce Platforms
IONOS SE | Karlsruhe | DE | Hybrid
Successfully transformed the Website & eCommerce Platforms division with 60 team members to agile working methods, reporting directly to the CMO.
Developed and implemented a global platform and user experience strategy, resulting in a 10% revenue increase.
Led the market-oriented relaunch of the IONOS platform in the US, driving a 13% increase in US online sales.
Optimized the conversion rate of the international platforms by 12% through targeted growth strategies and A/B testing.
Oct. 2016 - Dec. 2019
Head of UX & Content
IONOS SE / 1&1 Internet SE | Karlsruhe | DE | Office
Transformed the UX & Content department with 12 team members to agile working methods.
Led the successful rebranding of 1&1 to IONOS across 8 markets.
Optimized the user experience of the international online sales platforms, resulting in a year-over-year 10% increase in conversion rate.
Improved content management efficiency by 30% through targeted tool and process optimizations.
Jun. 2014 - Oct. 2016
Head of Website Management
1&1 Internet SE | Karlsruhe | DE | Office
Head of the Website Management (Hosting) department with twelve employees.
Nov. 2013 - May 2014
Head of Sales Design & UX
1&1 Internet SE | Karlsruhe | DE | Office
Head of the two Design & UX teams in the Access and Hosting divisions, each with five to six employees.
Feb. 2012 - Nov. 2013
Head of eSales UI Design
1&1 Internet SE | Karlsruhe | DE | Office
Head of the eSales UI Design team with five employees.