As an advisory manager, I was able to provide the team with targeted support and help to establish a culture of personal responsibility and continuous improvement.
Established outcome and data-driven decision-making.
Positively influenced acceptance and cultural direction.
Increased personal initiative/responsibility.
world4you | SEO strategy
With me as the driving force, our teams developed an comprehensive SEO strategy to attract high-quality traffic & achieve improved search engine visibility.
Launched 50 keyword landing pages, optimised for search engines and CR.
Successfully created and filled an SEO/UX Writer position.
Increase top keyword ranking by Ø 33%.
2007 - 2021 | 1&1/IONOS
IONOS CRO strategy
Development of a CRO strategy with the support of konversionsKRAFT.
Onboarding/steering CRO agency.
Professional integration of employees.
Stakeholder management.
IONOS Cloud
Integration of the IONOS Cloud sub-brand into the IONOS platforms.
Assumption of frontend/UX responsibility.
Professional integration of employees.
Stakeholder management.
Rebranding 1&1 to IONOS
Spin-off of the hosting business from 1&1 to the independent brand IONOS.
Responsibility for 9 int. IONOS webshops.
Mobile First & UX strategy.
Stakeholder management.
1&1 cross- & up-selling
Increase of cart value per customer/order without CR losses.