world4you.com relaunch
Our externally hosted and managed world4you subscription shop and the corporate branding of our company had long since passed their peak.
The technological basis, user experience and search engine optimisation no longer met current standards.
The introduction of new products and ongoing maintenance were proving to be extremely inefficient. There was also a lack of opportunities for cross-selling and up-selling as well as a personalised customer approach.
Another critical point was that payments were only possible after the product had been set up, which led to costly debt collection cases.
We create the leading hosting subscription shop in Austria. Through first-class user experience, advanced automation and pioneering search engine optimisation, we are setting new standards in the industry.
Our goal is not only to fulfil our customers' expectations, but to exceed them and fully exploit our growth potential.
With passion and innovation, we are shaping the future of world4you and strive to delight and inspire our customers every day.
Right on schedule, my outstanding team successfully implemented a completely redesigned online sales platform, developed in-house due to the complexity of the product, in just nine months.
Thanks to our agile and iterative approach, the launch went smoothly and without any major errors or problems.
We have managed to develop a very fast web shop. In an industry comparison in Austria, it was the fastest loading hosting shop solution at the time of launch.
Only the purchased cookie banner clouded the picture somewhat.
Despite the completely new URL structure, we succeeded in significantly increasing the visibility of world4you in the Google index - by 83% in a year-on-year comparison.
The decisive measures were effective redirect management, a well thought-out SEO and content strategy and optimised page speed as an example of technical considerations.
With an increase in the conversion rate of 14.6%, the relaunch of the world4you web shop has made a significant contribution to the company's growth.
The most important measures were a greatly improved user experience and the consideration of accessibility as a design principle.
By connecting our existing backend via APIs and introducing a consistent design system, we achieved a significant increase in velocity and freed up capacity for innovation and optimisation.
Simple price changes, for example, no longer require any front-end effort.
Through consistent cross- & up-selling and the option of product configuration, we have succeeded in increasing the average shopping basket value by 14.2%.
This makes an important contribution to sustainable sales growth at world4you.
Available for freelance or permanent positions.
Reach me via phone or email.